Stu Scott by Butch Ford
In 1993 the sports world was turned upside down when a brother from Chicago, Illinois, by the name of Stuart Orlando Scott, arrived in Bristol, Connecticut for the SportsCenter programming on the ESPN Network. The Vice president for talent, Al Jaffe, was summoned by his superiors to find new personalities who would appeal to a younger audience.
Scott, a graduate of The University of North Carolina, caught the eye of executives and viewers alike with his unique urban catchphrases and hip-hop style. It quickly caught on with the general population…and a star was born. Initially, the fear was that “the masses” would scoff at sports reported in this manner. Would it be perceived as “too urban?” Little did we know…Scott became a pioneer and trendsetter who changed the way sports are broadcast. He added swag and brought flavor to sports telecasts. And everyone followed in his footsteps.
Scott enjoyed a successful 22-year career with ESPN until he lost his lengthy battle with cancer in 2015. The entire sports world experienced a colossal loss with his passing. In addition to nightly SportsCenter programming, Scott was also commonly seen on NBA, NFL, MLB, and NCAA pre and post-game shows, as well. There’s an apparent void in the hearts of real sports fans that may not ever be filled.
I can’t speak for everyone, but I miss laughing at Stu’s wit and comical approach. He was engaging and commanded his audience. It always left you wanting more. You couldn’t wait to hear what he was going to say next. And he would never disappoint. It’s tough to watch SportsCenter these days, but if you listen close enough, you may hear a new school anchor give an ode to the legend known as Stuart Scott. We miss you, my brother.
Butch Ford